BEST is an essential date in the diary for members of the trade press each year. You’ll find a press office in the heart of the show at the NEC in Birmingham – in the mean time, use the Press Zone to access all the information you need prior to the show.

PRESS ENQUIRIES

For a full list of PR conatcts for The BEST Show click here.

PRESS RELEASES

View full list of press releases for The BEST Show, Interbuild Onsite and Glassex (including exhibitor releases) click here

View hints and tips to writing a successful press release click here

SUPPORTERS

BEST is supported by a wide range of industry associations and publications - view the full list of show supporters.

SHOW LOGOS

You can download show logos tp use on adverts, emails or websites here - download logos or email holly.cowan@emap.com

As a press visitor to BEST, you will have unlimited access to the BEST Press Office. You will benefit from all the information and guidance you need, including a free entry badge, free show catalogue with full exhibitor contact details and the possibility to obtain a photographer pass to cover the show.

For UK or international editors looking for more information about the BEST Show/The Infrastructure Show, or to request a Press badge, contact Sue Brown or Emma Hammond at FD:

FD
Holborn Gate
26 Southampton Buildings
London WC2A 1PB
T: 020 7831 3113
F: 020 7831 7961
E: emma.hammond@fd.com

At a basic level, a preview press release should contain:

Company name:
Stand number:
Details of products being shown on-stand:
Contact number for enquiries:
Website:

But to perfect a more professional result follow our 10 Top Tips:

1. Play it straight - don't try and be too quirky with the headline,leave the clever stuff to the  journalist!
   
   
2. Who, what, why, where, when should be stated in the opening paragraph.  No rambling introductions required.
   
   
3. Keep it succinct, most press releases are no longer than 300 words.  Also ensure that newsworthy content is included in the first half of the release - journalists tend to edit from the bottom-up.
   
   
4. Target your message to your audience.  What business benefits will visitors achieve by visiting your stand at Interbuild?  What makes your company stand out from the crowd?
   
   
5. Include a quote from a relevant company spokesperson within the release (this would usually be the managing director or marketing representative).
   
   
6. Try and tie into a current industry theme.  For example, does your product offer any environmental benefits? Has it been  specifically designed to comply with current regulations? Does it  offer a solution to a common problem encountered across the industry or its end-user?
   
   
7. Select an impactful image to illustrate your release.  Images must be hi-resolution (300dpi) and at least 7" x 5". JPEGS, TIFF or EPS files are accepted.
   
   
8. Include contact details for further press information, as well as
   reader enquiries.  A journalist or reader may wish to contact you.
   
   
9. Include a 'Notes to Editor' at the end of the release containing background information on the company and its areas of expertise. Again, keep it brief.
   
   
10. For best results seek the services of a top PR agency or freelancer!